Designing Franchise System of Coffee Shop in Indonesia

Authors

  • Toto Edrinal Sebayang

  • Dony Saputra

  • Clara Haw

  • Alicia Alicia

How to Cite

Edrinal Sebayang, T., Saputra, D., Haw, C., & Alicia, A. (2018). Designing Franchise System of Coffee Shop in Indonesia. International Journal of Engineering and Technology, 7(3.25), 159-161. https://doi.org/10.14419/ijet.v7i3.25.17537

Received date: August 14, 2018

Accepted date: August 14, 2018

DOI:

https://doi.org/10.14419/ijet.v7i3.25.17537

Keywords:

Business Strategy, Coffee shop, Franchise, Franchise Model, SWOT

Abstract

This research is motivated by development of new demands and lifestyle as an alternative opportunity for entrepreneurs in the field of coffee shop as franchise business. The purpose of this study is to analyze the business strategy of a coffee shop franchise as well as designing a franchise model of a coffee shop in Indonesia. The research method we use is quantitative descriptive method and case study approach. Data Collection method using interview to three coffee shop franchise  owner, Data Analysis used are SWOT analysis, while model design using feasibility study. The result of this study is broad description of strength, weakness, opportunity and threats of coffee shop in Indonesia as well as a franchise model of coffee shop that can be implemented in Indonesia

 

 

References

  1. [1] A Andi, S., Bakar, A., & Arijanto, S. (2014). PERANCANGAN SISTEM FRANCHISE DISTRO SANDWICH BERDASARKAN ANALISIS KELAYAKAN BISNIS. Reka Integra, Jurnal Online Teknik Industri Itenas.

    [2] David, F. R. (2015). Strategic Management-Concepts and Cases 15th Global Edition. New Jersey: Pearson Prentice Hall.

    [3] Halim, E. (2013). Factors Affecting Internationalization of Indonesia Franchise Company. Binus Business Review (Online), vol. 4 No. 01.

    [4] Juwono, O. (2011). Analisis Manajemen Strategik Perusahaan Waralaba (Franchise) (Studi Kasus di Restoran Cepat Saji McDonald’s) Periode Oktober – Desember 2011. Jurnal Analisis Manajemen Strategik (Online).

    [5] Rangkuti, F. (2015). Analisis SWOT. Jakarta: Gramedia Pustaka Utama.

    [6] Robbins, S. P., & Coulter, M. (2013). Management. Eleventh Edition. Canada: Pearson Horizon Edition.

    [7] Sanny, L. (2015). Franchising in Indonesia from Franchisee Perspective: A Case on Early Childhood Education Franchising in Indonesia. Research Journal of Business Management (Online).

    [8] Sugiyono. (2014). Metode penelitian manajemen : pendekatan, kuantitatif, kualitatif, kombinasi (mixed methods), penelitian tindakan (action research), penelitian evaluasi. Bandung: Alfabeta.

    [9] Sumarsono, S. (2009). Manajemen Bisnis Waralaba. Jakarta: Graha Ilmu.

Downloads

How to Cite

Edrinal Sebayang, T., Saputra, D., Haw, C., & Alicia, A. (2018). Designing Franchise System of Coffee Shop in Indonesia. International Journal of Engineering and Technology, 7(3.25), 159-161. https://doi.org/10.14419/ijet.v7i3.25.17537

Received date: August 14, 2018

Accepted date: August 14, 2018