A study on personal information protection behavior in easy payment service: focused on protection motivation theory
DOI:
https://doi.org/10.14419/ijet.v7i2.12.11108Keywords:
Fin-Tec, Easy Payment, Protection Motivation Theory, Personal Information Protection Behavior, Privacy BehaviourAbstract
Background/Objectives: This paper deals with the easy payment service among fin-Tech, a hot market worldwide.'Fintech' refers to a service that combines 'finance' and 'technology' as it is called, or a company that conducts such services.
Methods/Statistical analysis: In order to understand the behavior of users of personal information in the simple payment service centered on twenties, I conducted empirical studies using the theory of protection motivation.
Findings: The perceived vulnerability of the possibility of personal information infringement and the self - efficacy related to self - confidence of being able to keep personal information were found to have a positive effect on privacy behavior. However, the variables of perceived severity did not have a significant effect on privacy behavior.
Improvements/Applications: it is necessary to conduct research on people of various age groups in future research and to carry out research by selecting detailed items within the simple payment service framework.
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References
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How to Cite
Received date: April 5, 2018
Accepted date: April 5, 2018
Published date: April 3, 2018