Deivayanai S, Chandran M. Mediating Effect of Social Media in The Relationship between Brand Deformity and Brand Loyalty. IJAES [Internet]. 2025 Aug. 28 [cited 2025 Sep. 8];12(SI-1):9-13. Available from: https://mail.sciencepubco.com/index.php/IJAES/article/view/33808