Kalaivani , Dr.M., Dr.P. Sundara Bala Murugan, Dr. Vijayakanthan Selvaraj, and Dr.L. Anitha. 2025. “Analyzing Economic Determinants of Consumer Preferences in The Digital Market Using The Theory of Consumer Behavior”. International Journal of Accounting and Economics Studies 12 (SI-1): 318-23. https://doi.org/10.14419/mw3cf566.