Triggering Organizational Effectiveness: Exploring Its Profound‎Impact of Organizational Culture in The Retailers of Odisha

Authors

How to Cite

Chandrasekhar, K. ., Das, D. S. ., & Gupta , D. N. . (2025). Triggering Organizational Effectiveness: Exploring Its Profound‎Impact of Organizational Culture in The Retailers of Odisha. International Journal of Accounting and Economics Studies, 12(4), 386-398. https://doi.org/10.14419/a80m3754

Received date: July 2, 2025

Accepted date: August 5, 2025

Published date: August 15, 2025

DOI:

https://doi.org/10.14419/a80m3754

Keywords:

Behavior Study; Customers; HR; OCB; Organized Outlets; Retail

Abstract

This study investigates the catalysts of organizational effectiveness and their profound impact on ‎organizational culture in the retail sector of Odisha. With the retail industry booming in India, ‎driven by economic growth, demographic shifts, and evolving consumer preferences, this ‎research explores the crucial role of top management in fostering a culture of equality, delegation, ‎and customer-centricity. A survey of 102 customers in Bhubaneswar city reveals that top ‎management's attitude towards customers, delegation to subordinates, and policies facilitating ‎customer development significantly influence organizational effectiveness. The findings suggest ‎that top management plays a pivotal role in creating a conducive environment that empowers ‎employees to deliver exceptional customer satisfaction, ultimately triggering a culture of ‎excellence in retail organizations‎.

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How to Cite

Chandrasekhar, K. ., Das, D. S. ., & Gupta , D. N. . (2025). Triggering Organizational Effectiveness: Exploring Its Profound‎Impact of Organizational Culture in The Retailers of Odisha. International Journal of Accounting and Economics Studies, 12(4), 386-398. https://doi.org/10.14419/a80m3754

Received date: July 2, 2025

Accepted date: August 5, 2025

Published date: August 15, 2025