Adoption of Circular Economy Principles: An Empirical Study of Green Strategies in Manufacturing Organizations

Authors

  • Kishore Kunal

    Professor of Business Analytics, Loyola Institute of Business Administration, Chennai , TamilNadu , India https://orcid.org/0000-0003-4154-690X

  • C. Joe Arun

    Professor of Business Analytics, Loyola Institute of Business Administration, Chennai, TamilNadu, India

  • V. Selvakumar

    Assistant professor, Department of Maths & Statistics,Bhavan's Vivekananda College of Science, Humanities and Commerce, Hyderabad ,Telangana ,Tamil Nadu ,India https://orcid.org/0000-0003-1337-1495

  • Santhi Venkatakrishnan

    Professor, Department of Management Studies, K.S.R. College of Engineering, Tiruchengode, Tamilnadu, India

  • S.T. Anand

    Associate Professor,Department of Management Studies,Rohini College of Engineering and Technology , Tamil Nadu ,India

  • Vairavel Madeshwaren

    Department of Agriculture engineering, Dhanalakshmi Srinivasan College of Engineering, Coimbatore, TamilNadu, India

How to Cite

Kunal, K., Arun, C. J. ., Selvakumar, V. ., Venkatakrishnan, S. ., Anand, S., & Madeshwaren, V. . (2025). Adoption of Circular Economy Principles: An Empirical Study of Green Strategies in Manufacturing Organizations. International Journal of Accounting and Economics Studies, 12(4), 113-119. https://doi.org/10.14419/3k4e3441

Received date: June 27, 2025

Accepted date: August 1, 2025

Published date: August 4, 2025

DOI:

https://doi.org/10.14419/3k4e3441

Keywords:

sustainability, stakeholder, circular economy, customer priority, water reduction

Abstract

This study investigates the adoption of circular economy (CE) principles within the manufacturing sector, emphasizing the interconnected roles of green operational practices, stakeholder communication, corporate green image, and customer-driven sustainability demands. Circular economy frameworks advocate for closed-loop systems where materials are reused, waste is minimized, and product life cycles are extended to achieve environmental and economic sustainability. As global awareness of ecological challenges intensifies, consumers and regulatory bodies are increasingly expecting companies to demonstrate genuine commitments to sustainable operations. The research collected primary data from employees across three manufacturing firms actively engaging in environmental initiatives. Analytical tools such as SPSS and Smart PLS-SEM were employed to examine the relationships among the key variables. The results show a significant positive relationship between the adoption of CE principles more broadly and the successful communication of green practice implementation. CE adoption was further strengthened by upholding a visible green image. It's interesting to note that although they were significant, customer preferences had little influence on these strategic decisions. The significance of manufacturers institutionalizing sustainability through internal procedures and open stakeholder engagement is highlighted by these insights. To improve long-term environmental performance and shift towards a circular economy model, the study offers useful implications for industries.

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How to Cite

Kunal, K., Arun, C. J. ., Selvakumar, V. ., Venkatakrishnan, S. ., Anand, S., & Madeshwaren, V. . (2025). Adoption of Circular Economy Principles: An Empirical Study of Green Strategies in Manufacturing Organizations. International Journal of Accounting and Economics Studies, 12(4), 113-119. https://doi.org/10.14419/3k4e3441

Received date: June 27, 2025

Accepted date: August 1, 2025

Published date: August 4, 2025