The Role of Religiosity in Functional Value, Trust Engagement, and Intentions to Reuse
DOI:
https://doi.org/10.14419/skjnha82Keywords:
Religiousity; Functional Value; Trust; Engagement; Recycle Market.Abstract
Given the growing interest in alternative consumption channels, this paper discusses a conceptual framework for examining the relationship between online consumers' repeated online perceived value of recycled products and their repurchase intentions from recycling platforms. This study aims to test the conceptual model and validate the model with one type of product. Based on cognitive, social, and sub-cultural theory, trust (seller and platform) and involvement in consumer-to-consumer online marketplaces are hypothesized to mediate consumers' perceived functional value and their intention to reuse, as well as adding the moderating variable Religiousity. For the religiosity moderation variable, it can be seen that the religiosity moderation variable moderates the functional value of trust(Seller and platform). This study highlights the implications of trust and engagement and how these factors influence consumer intentions to reuse C2C online recycling mar-marketplace platforms.
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Received date: June 19, 2025
Accepted date: August 5, 2025
Published date: August 12, 2025