Analytical View of Mediating Job Stress and Work-Life Balance ‎Through Self-Motivation Among Women journalists in Kerala’s ‎digital Age

Authors

  • Greeshma R K

    Research Scholar Department of Management,‎ ‎Noorul Islam Centre for Higher Education, Kumaracoil, Thuckalay, Kanyakumari, Tamil Nadu, India - 629 180

  • Dr. Kinslin D

    Department of Management,‎ ‎Noorul Islam Centre for Higher Education, Kumaracoil, Thuckalay, Kanyakumari, Tamil Nadu, India - 629 180

How to Cite

K, G. R. ., & D, D. K. . (2025). Analytical View of Mediating Job Stress and Work-Life Balance ‎Through Self-Motivation Among Women journalists in Kerala’s ‎digital Age. International Journal of Accounting and Economics Studies, 12(4), 139-157. https://doi.org/10.14419/cn86a911

Received date: May 16, 2025

Accepted date: July 12, 2025

Published date: August 5, 2025

DOI:

https://doi.org/10.14419/cn86a911

Keywords:

Female Journalists; Maslow-Herzberg Theory; Maslach Multidimensional Scale; Self-motivation and Work-life Balance

Abstract

The domain of digital journalism is rapidly evolving through new technologies, audience engagement models, and shifting newsroom ‎dynamics. Within this space, the role of women journalists is increasingly significant for demand-focused analytical exploration. Findings ‎also suggest that economic implications for news organizations in emerging markets with unmanaged stress result in reduced productivity, ‎where higher attrition rates among women journalists affect overall organizational performance. Prevailing studies focus mainly on external ‎challenges like gender bias and discrimination, overlooking internal psychological factors such as self-motivation. The benefits of emotional ‎control and intellectual autonomy in stress management are rarely studied, particularly in the view of digital platforms that bring about new ‎pressures, which have a significant impact on self-motivation. To bridge this, the proposed analytical study focuses on 28 women ‎journalists across Kerala, thereby using the Maslach Multidimensional Motivational Scale (MasMoS) to quantitatively assess intrinsic ‎motivation, stress, and personal-professional balance. The research adopts the integrated Hierarchical Maslow-Herzberg model to interpret ‎the interplay between intrinsic drives and extrinsic stressors. Further, hypothesis testing, such as Levene’s test, Brown-Forsythe test, and ‎Welch’s test, is used to validate the mediation role of self-motivation in the digital workspace. Results indicate that self-motivation acts as a ‎stabilizing force, helping female journalists to manage stress and preserve work-life boundaries‎.

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How to Cite

K, G. R. ., & D, D. K. . (2025). Analytical View of Mediating Job Stress and Work-Life Balance ‎Through Self-Motivation Among Women journalists in Kerala’s ‎digital Age. International Journal of Accounting and Economics Studies, 12(4), 139-157. https://doi.org/10.14419/cn86a911

Received date: May 16, 2025

Accepted date: July 12, 2025

Published date: August 5, 2025