The Digital Shift in Corporate Social Responsibility: Analysing ‎The Evolution of CSR Communication

Authors

  • T Ashitha

    Research Scholar, Department of Commerce and Management Studies, University of Calicut

  • Dr. E. K. Satheesh

    Registrar, University of Calicut

How to Cite

Ashitha, T. ., & Satheesh , D. E. K. . (2025). The Digital Shift in Corporate Social Responsibility: Analysing ‎The Evolution of CSR Communication. International Journal of Accounting and Economics Studies, 12(4), 120-132. https://doi.org/10.14419/nvyhv183

Received date: April 9, 2025

Accepted date: July 9, 2025

Published date: August 5, 2025

DOI:

https://doi.org/10.14419/nvyhv183

Keywords:

CSR; DCSR; Corporate Social Responsibility; Digital Corporate Social Responsibility; ‎Systematic Literature Review; CSR Communication

Abstract

The body of knowledge on corporate social responsibility (CSR) has expanded rapidly but ‎remains dispersed across journals and disciplines. This paper conducts a bibliometric analysis ‎and systematic literature review of studies on CSR and its Digital Communication (DCSR)/ ‎Digital CSR, using PRISMA for the systematic collection of papers from Scopus and Web of ‎Science. CSR is vital for ethical business practices, yet a lack of awareness often excludes ‎beneficiaries. Results reveal steady growth in Digital CSR research, primarily from developed ‎countries like the U.S. and U.K., while developing and emerging economies are ‎underexplored. Citation, co-authorship, and co-occurrence mapping highlight relationships ‎among journals, nations, and articles. Sustainable practices are a focus in developed nations, ‎emphasizing the need for adoption in emerging regions. These findings guide CSR practitioners ‎and policymakers in developing impactful communication strategies‎.

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How to Cite

Ashitha, T. ., & Satheesh , D. E. K. . (2025). The Digital Shift in Corporate Social Responsibility: Analysing ‎The Evolution of CSR Communication. International Journal of Accounting and Economics Studies, 12(4), 120-132. https://doi.org/10.14419/nvyhv183

Received date: April 9, 2025

Accepted date: July 9, 2025

Published date: August 5, 2025